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Neumann University is again offering a Social Media Strategy course in conjunction with the National Institute for Social Media (NISM). The course is designed to teach the uses of social media in business and the skills to become proficient in strategic social media methodologies. It also prepares participants to take the NISM Social Media Strategist certification examination.
The course begins on September 22 and will be taught by Dr. Margaret Stewart, a communication and media arts professor at Neumann. The 2014 online class also features a reduced price.
This six-week course addresses the strategic questions that a business must consider in order to find the right mix of social media tools and engagement. It assists participants in understanding when to engage in social media (and when not to) by developing processes and procedures for multiple scenarios. Students in the course will apply these skills to a simulated company to gain first-hand experience about implementing these concepts in a controlled environment.
Participants who complete this course will be able to create an effective social media strategy; understand the legal and ethical landscape of social media; create a comprehensive social media marketing plan; build an online community around an organization’s brand; and demonstrate the value of social media to organizational leaders.
According to Dr. Robert Bunnell, dean of Neumann’s Continuing Adult and Professional Studies division, “The effective and ethical use of social media in all forms of business is critical to success in the 21st century, and this course will provide students with cutting edge skills and strategies that will keep them ahead of the curve. We believe that completion of this course and subsequent certification will enhance not only the students’ capabilities, but their opportunities for professional advancement as well.”
The National Institute for Social Media is dedicated to social media education and certification for professional social media practitioners. The organization’s mission is to provide premier, vendor-neutral public education and resources related to social media.
The online course is scheduled to begin on September 22.
We welcome you to register online HERE. COURSE NUMBER: 1492
For more information, call 610-558-5629 or email Marty Krupiak at krupiakm@neumann.edu.