The sports industry is looking  for people willing to put in the time and effort necessary to get a leg up on the competition — people just like you.

A specialized degree in Sport Business can allow you to demonstrate your expertise in a sports-centric field and will appeal more to employers and thought leaders in the sports industry.

Neumann University offers a Master of Science in Sport Business for those hoping to narrow their specialization and excel in a sport-related and business-related degree. Whether you have a background in Sport Management from your undergraduate coursework or if you’re seeking a change from your current area of expertise, the Sport Business program at NU is meant for people of all levels of experience and interest in sports. 

1. What is Sport Business?

Sometimes referred to as Sport Management in other academic institutions, Sport Business teaches business knowledge in a sport-focused setting — resulting in a much more specific kind of business degree.

In NU’s Sport Business graduate program, you’ll learn about the numerous elements that go along with working with sports teams, sports networks, athletic departments, online sports marketing groups, and more.

A Master of Science in Sport Business covers several subjects of study including business analytics, marketing and sponsorship activation, digital media and communication, event and facility management, financial management and legal issues. You will have the opportunity to focus specifically on the sports sector of business and discover where you belong when the time comes to look for careers in sports.

2. Why do You Need a Graduate Degree in Sport Business?

Maybe a Master of Science in Sport Business is starting to sound pretty interesting to you right now, but maybe you also have some lingering doubts: What sets Sport Business apart from other graduate degrees?

Well, for one, if you’re interested in working with sports teams, Neumann’s program features staff and faculty ALL with expert experience in the industry with companies like NASCAR, NBC Sports, Major League Soccer and the National Lacrosse League.

In addition, students can work directly with Neumann’s Industry Relations Specialist to create “volunteer, internship and job placement opportunities” while you earn the degree. This Specialist is dedicated to helping students create their brand and build relationships with organizations in the sport industry.

3. What is the Career Outlook for Sport Business Professionals?

One of the most important elements of earning any master’s degree is the kind of job opportunities that will become available once you graduate and in the years to come.

The following positions are available to graduate degree holders in sport business:

• Athletic Director: $56K
• Recreation/Fitness Studies Professor: $59K
• Operations Manager: $64K
• Account Executive: $62K
• Financial/Contract Analyst: $59K

Neumann's Sport Business Program Has the Working Professional in Mind.

Neumann's own Sport Business graduate program has an “accelerated format,” meaning the number of credits is fewer than standard-format degrees. This option was created with the working professional in mind and those seeking experience as they also work toward their degree. Accelerated programs also allow students to complete their degree in a shorter period of time with lower tuition rates.

This is not your average business administration program, as all of the required courses are related to sports. A few of these sport-based courses include:

• Leadership and Sport Organizational Behavior
• Financial Management in Sport Business
• Revenue Strategies and Pricing in Sport
• Digital Media, Communications, and PR in Sport
• Event & Facility Management in Sport Business

Many keywords in these courses — leadership, management, finance, sport — indicate that the program is still business-related but with a focus on sports.

Neumann wants anyone with a love of sports, no matter their education and career background, to feel encouraged to study Sport Business with the intentions of gaining and enhancing the skills necessary to succeed in this growing and competitive field.

Come find out if Neumann University’s Sport Business master’s program is the right place for you to start following your academic and professional dreams! Request more information today!

Explore our digital resource page — Careers in Sports: Everything You Need to Know About Getting a Sport Business Degree!