Networking in Sport Business: Why it Matters and How to Do It

Topics: Sport Business

Published on: 8/1/18 6:49 AM

Networking in Sport Business: Why it Matters and How to Do It

Do you want to start pursuing a career in the field of sport business now?

Or do you want to go back to school to hone your skills?

Whether you’ve decided on one path or another, this fact remains the same: Networking is an integral part of boosting your career and academic opportunities. Here are some of the networking tips the professionals at Neumann University think are useful and worth heeding if you're looking for careers in sports.

Explore our digital resource page: What to Know if You’re Considering a Sport  Business Master’s Degree!

Cultivate Professional Relationships

Network building takes time and effort, but building professional relationships while in school and while working in entry-level positions is crucial to landing the job you want in a sports-related field.

In other words, never expect someone to just offer you a job or an internship — internalize now that you must build professional relationships in order to advance in the workforce later.  

Understand the Different Types of Networking

Today, technology is all around us, and it provides us with more than one way to interact with others, but you should be mindful of the benefits of both virtual and interpersonal networking.

  • Digital Networking - Twitter, Facebook, LinkedIn, and email are just a few of the social media platforms that give you the ability to reach out to someone at the push of a button. This adds simplicity to setting up times to meet and asking for written information. Social media also makes information about a person readily available to friends of that person and/or the public. Do some research on the people you want to include in your network, so you can have the right questions ready when you actually meet them.
  • In-Person Networking - Sometimes, the most effective way to contact professionals in your industry is to meet them in person. You have a better chance of making a memorable impression, and these people can put a face to a name. So, meet with people over the phone or in-person to make closer, more meaningful connections.

Be Aware of Networking Resources

As a sport business student, you have more than just your instructors at your disposal. While staff and faculty at the university you attend can be a wealth of knowledge, look into some other ways to make connections and gain more information about the sports industry.

  • The National Sports Forum is the largest annual cross gathering of the top team sports marketing, sales, promotions, and event entertainment executives - from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.) in North America.
  • Learfield Intercollegiate Athletics Forum is a "must attend" event since 2002 for anyone involved in the business of college sports. The Learfield Intercollegiate Athletics Forum provides an "insider’s view" by offering firsthand insights from those directly shaping the future of intercollegiate athletics.

Consider learning more with these other resources:



how will Networking pay off — really?

Networking takes effort, but if you’re dedicated to putting the work in, the pay off can be significant.

Undergraduate and graduate students at Neumann University have found success in internships and careers with many local sports organizations, including:

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Regardless of whether you want to stay local or work elsewhere, your options are far from limited. If Neumann has ties to all of these organizations, there are likely people within the businesses that you can connect with and learn more from.

Understanding the many approaches of how to network in sport business can put you ahead of your peers in the job front. The connections you make can spruce up your resume in preparation for potential employers, and your Sport Business graduate degree will be an added bonus!

Check out Neumann University’s graduate Sport Business program for more information on how to jumpstart your Sport Business career.

Interested in learning more about the importance of networking in sport business? Check out our digital resource — What to Know if You're Considering a Sport Business Master's Degree!

Explore the Digital Resource

Kathryn LeConey

 Kathryn LeConey

About The Author: Kathryn LeConey, MS is the Assistant Director of Adult and Graduate Programs at Neumann University. She is a Delaware County native and has worked in Higher Education for five years. As a Graduate Enrollment Management professional, she is passionate about student success and the role that a Graduate education plays in the self-actualization of students.





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